How to Set Up Semrush: Complete Beginner’s Guide (2026)

Ready to set up Semrush the right way? Semrush is an all-in-one SEO and AI-visibility platform used by marketers, agencies, and content creators to research keywords, track rankings, audit websites, and monitor how brands show up in AI-generated answers. This guide shows you exactly how to set up Semrush step by step: everything from creating your account to running your first Site Audit, so you can go from signup to real insights in under a week.

Last updated: August 2026

What You’ll Need Before You
Start

• A work or business email address to register the account
• The domain name (URL) of the website you want to track — yours or a
  
  client’s
• Access to your Google Analytics 4 and Google Search Console
  
  accounts, if you have them, for deeper dashboard data (Semrush Integrations
  
  Help)
• A short list of 2-3 competitor domains you already know
• A credit card if you plan to go straight to a paid plan (not
  
  required for the free trial or Free plan) (Semrush Free
  
  Trial)

Step 1: Set Up Semrush — Create Your Account

Before you set up Semrush, note that Semrush’s free trial landing page — click “Start Free Trial” to
begin sign-up.

Semrush offers a free 7-day trial that gives you
access to its marketing toolkits, and you can cancel anytime (Semrush Free
Trial). There is also an always-free Free plan with
limited daily usage if you’d rather test the waters without any time
pressure (Semrush
Pricing).

1. Go to the Semrush sign-up page and choose to start the free trial or
   
   create a Free account.
2. Enter your email address and create a password (or sign up with your
   
   Google account).
3. Verify your email address via the confirmation link Semrush sends
   
   you.
4. On the welcome/starting screen, enter your website’s domain name and
   
   click “Start now.” This immediately spins up an SEO Dashboard and a
   
   project folder tied to that domain (Semrush
   
   Getting Started Guide).
5. Your SEO Dashboard loads next — this becomes your command center for
   
   AI visibility and SEO metrics going forward (Semrush
   
   Getting Started Guide).

Keep in mind that the Free plan is intentionally limited — it
includes one demo project and only 10 reports per day across all tools,
so it’s best used to explore the interface before you commit to a paid
tier (Semrush
Pricing).

If you choose the free trial route, you’ll get expanded limits while
it’s active: up to 3,000 daily keyword searches and 10,000 results per
report in Keyword Overview, plus Site Audit crawls of up to 100,000
pages per month — a huge jump from the Free plan’s 100-page cap (Semrush
Getting Started Guide). This is the best window to stress-test the
tool against your real site and competitors before deciding whether to
convert to a paid subscription.

Step 2: Choose the Right Plan

Semrush overhauled its pricing tiers in 2026, replacing the
long-standing Pro, Guru, and Business plans with a new
SEO, Starter, Pro+, and Advanced lineup under its “SEO
& AI Search” plan family (the new plans map roughly onto the old
ones: SEO ≈ old Pro entry point, Starter/Pro+ ≈ old Guru territory, and
Advanced ≈ old Business tier). All prices below are per month, and the
“annual” price reflects paying yearly up front (Semrush Pricing).

Free trial and free plan notes: Semrush’s standard
free trial is 7 days on paid plans, requiring a credit
card, after which it auto-converts to the paid subscription unless
cancelled (Semrush
Free Trial page; Semrush Knowledge
Base). A limited free account also exists (roughly 10 reports/day,
one project, no exports), useful for light, occasional use but not for
serious ongoing work (Semrush Knowledge
Base).

Step 3: Core Setup & Key
Settings

Once your account and first project are live, focus on these five
setup tasks, based on Semrush’s own onboarding sequence (Semrush
Getting Started Guide):

1. Confirm your website/project is monitoring
   
   correctly. After entering your domain, your SEO Dashboard
   
   should populate automatically. From here, click any blue “Set up” button
   
   to launch additional monitoring tools tied to that project.
2. Connect Google Analytics and Google Search Console.
   
   Click the Settings gear icon in the top-right corner of your dashboard,
   
   choose “Configure Google account,” and select the GA4 property and
   
   Search Console property you want linked. This pulls in real traffic,
   
   engagement, and click data directly into your Semrush dashboard (Semrush
   
   Integrations Help).
3. Set up Position Tracking. Enter your target
   
   keywords and geographic location to launch rank tracking. This shows
   
   visibility percentage, daily position changes, and estimated traffic,
   
   and Semrush recommends checking it weekly (Semrush
   
   Getting Started Guide).
4. Run your first Site Audit. From your Project
   
   dashboard, click “Site Audit,” choose your crawl settings, and click
   
   “Start audit.” You’ll get a Site Health score plus a prioritized list of
   
   technical issues (broken links, slow pages, duplicate content) to fix
   
   first (Semrush
   
   Getting Started Guide).
5. Find your first 5-10 target keywords. Use the
   
   Keyword Overview and Keyword Magic Tool to research search volume,
   
   difficulty, and intent, filtering for “Easy” difficulty and commercial
   
   intent to prioritize realistic, high-value terms (Semrush
   
   Getting Started Guide).

Step 4: Integrations to
Connect First

Semrush supports a wide range of third-party integrations. Prioritize
these first (Semrush Integrations
Help):

1. Google Analytics & Google Search Console —
   
   connects directly into your SEO Dashboard for unified traffic and search
   
   performance data.
2. Google Business Profile — feeds local SEO data into
   
   My Reports and enables social/review management tools if you have a
   
   local business presence.
3. Google Ads — useful if you’re running paid search
   
   alongside organic SEO; connects to the Ads Launch Assistant and
   
   reporting widgets.
4. Looker Studio (Google Data Studio) or Google Sheets
   
   — for exporting Position Tracking, Domain Analytics, and Site Audit data
   
   into external dashboards or spreadsheets for stakeholder reporting.

Step 5: Your First-Week
Checklist

Based on Semrush’s own “Success Checklist” for new users (Semrush
Getting Started Guide):

• Create your project and confirm your
  
  SEO Dashboard is populated
• Connect Google Analytics and Google
  
  Search Console
• Identify 5-10 high-value target
  
  keywords with manageable difficulty
• Set up Position Tracking for those
  
  keywords
• Run a full Site Audit and fix the
  
  top 3-5 critical technical errors
• Run a Domain Overview analysis on
  
  2-3 competitors to benchmark traffic and authority
• Use the On Page SEO Tool to get
  
  optimization recommendations for your top 2-3 pages
• Build a simple PDF report in the
  
  Reports section to track week-over-week progress

Common Setup Mistakes to
Avoid

• Skipping the domain connection setup. Many new
  
  users poke around the tool without ever formally launching a project on
  
  their real domain, which means none of the dashboard’s insights are
  
  actually tracking their site.
• Tracking too many keywords at once. Semrush’s own
  
  guidance is to focus on 5-10 high-value, realistic keywords rather than
  
  spreading tracking thin across dozens of low-priority terms (Semrush
  
  Getting Started Guide).
• Ignoring Site Audit results. Running the audit but
  
  never acting on the prioritized error list wastes one of the platform’s
  
  most actionable features.
• Choosing a plan based on price alone. Picking the
  
  cheapest tier without checking keyword/project limits (e.g., only 500
  
  keywords/day on SEO and Starter tiers) can leave agencies or larger
  
  sites hitting caps within the first week (Semrush Pricing).
• Never connecting competitor domains. New users
  
  often research only their own site and skip Domain Overview comparisons
  
  entirely, missing the competitive context (traffic gaps, keyword gaps,
  
  authority differences) that makes Semrush’s data actionable rather than
  
  just descriptive (Semrush
  
  Getting Started Guide).
• Treating reports as a one-time task. Building a
  
  single PDF report and never scheduling it means you lose the ability to
  
  show stakeholders (or yourself) week-over-week progress — set automated
  
  delivery from the start.

Pricing Comparison:
Semrush vs GetResponse

Verdict: Which Should You
Choose?

Here’s the honest truth: Semrush and GetResponse aren’t
really competitors — they solve two completely different
problems, so the real question is which one your business needs
first. If your biggest challenge is getting found on Google or
tracking how you show up in AI search results, Semrush
is the clear pick; its SEO tier starts at $117.33/month billed annually
and gives content marketers, bloggers, and agencies the keyword
research, site audits, and competitor insights needed to grow organic
traffic. But if your priority is turning existing traffic into
subscribers, customers, and repeat revenue, GetResponse
is the smarter first move — its free-forever plan
and $15.58/month Starter tier make it ideal for small businesses, solo
creators, and email-first marketers who need automation, landing pages,
and ecommerce tools without a steep learning curve. Many growing sites
eventually run both: Semrush to drive the traffic, GetResponse to
convert and nurture it. Not sure where to start? If you don’t have an
email list yet, start free with GetResponse; if
nobody’s finding your site yet, start with Semrush’s 7-day
trial.

Sources

• Semrush Pricing
  
  Page
• Semrush Free
  
  Trial
• Semrush
  
  Knowledge Base — Subscription Plans & Toolkits
• Semrush
  
  Knowledge Base — Integrations
• Semrush
  
  Knowledge Base — Contact Support
• GetResponse Pricing
  
  Page
• GetResponse Free
  
  Plan Page
• GetResponse
  
  Integrations
• Integrately —
  
  GetResponse Integrations

Ready to get started? Get Started with Semrush →

Semrush’s free trial gives you full access to its keyword research,
rank tracking, and site auditing tools with no long-term commitment —
enough time to see real, actionable insights about your website before
you decide which plan fits your growth stage.